Here’s what I am currently reading, share with me what you’re reading.
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements by Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones
This very interesting and useful book helps businesses (and churches!) develop a strategy for igniting word of mouth movements that generate a greater fan base. It has a lot of very useful tips that churches can use. Look for the review of this book on Monday.
Simply Jesus: A New Vision Of Who He Was, What He Did, And Why He Matters by N.T. Wright
Following his book Simply Christian Wright offers us a more careful look at the historical and Biblical story of Jesus. I confess I am always a little nervous when people stress a “new vision” for Jesus, but I want to give Wright the benefit of the doubt. A review is forthcoming.